The Challenge

Arwentech was faced with a double challenge: first, ensure the reliability and performance of their website and their email server so that they can provide uninterrupted services to clients, and second, harness the power of social networks to increase their reach and reinforce their brand's presence online. The brand was looking for a partner who could not only maintain its critical digital infrastructure but also strategize and implement effective social media campaigns.

The Solution

Our solution included a mix of technical maintenance and dynamic social media strategies. We leveraged a variety of platforms and technologies, including DevOps and Linux, AWS and Google, Facebook and LinkedIn. Our approach included:

DevOps for Maintenance: We used DevOps to automate the management and maintenance of Arwentech’s website and email servers, ensuring optimal performance and high availability. We improved the security and efficiency by leveraging Linux’s robustness.

AWS Infrastructure Scalability: We used AWS to ensure that Arwentech’s digital assets are hosted on a reliable, scalable and secure cloud platform. This improved their website's performance and provided email services with the flexibility to scale according to demand.

Social media marketing on Google, Facebook and LinkedIn : To increase Arwentech’s online presence, our team developed targeted social media campaigns that were tailored to the unique audiences of each platform. Google Ads was used to attract high-intent traffic to the site, Facebook Ads for a broader audience and LinkedIn Ads for professionals and companies in the tech sector.

Continuous monitoring and optimization : We ensured performance by continuously monitoring the website, email server and social media campaigns. This proactive approach reduced downtime while maximizing the effectiveness of marketing campaigns.